Plate-making and layout optimization, a case that helps customers reduce costs and increase efficiency

A luggage trading company, aiming to enrich its product line, plans to launch 20 differentiated luggage boxes. Each luggage box will have a customized label corresponding to its specific size, used to identify the style, specification, brand information, and anti-counterfeiting traceability. The initial customer demand was 20 styles each with corresponding size labels. The initial order quantity for each label was 500 pieces, totaling 10,000 labels.

During the initial cost calculation, we identified the core pain point: 20 different sizes and designs of labels required separate layout, separate printing, and separate die-cutting. The layout fees, setup fees for each style had to be borne separately. Due to the usage of each label not reaching the threshold for batch printing, the cost per unit label was extremely high, resulting in the overall order cost exceeding the customer’s budget by 35%. The customer was faced with a dilemma of either “abandoning some styles” or “bearing the high cost”.

We proposed a solution for everyone: through the layout combination scheme, the overall order cost of the customer was reduced by 13% compared to the initial separate printing scheme, and the cost was controlled within the budget. Meanwhile, due to the improvement in material utilization rate, the raw material cost was also reduced by 5%.

By proactively helping the customer avoid cost risks and providing professional optimization solutions, we demonstrated our business professionalism and customer-centric service philosophy, earning the customer’s high trust. After the completion of this order, the customer not only increased the subsequent purchase quantity of labels but also entrusted all the label customization business of its new series of luggage boxes to us, establishing a long-term and stable cooperative relationship.